Research first
Look beyond the front of the bag. Read dimensions, materials, and ingredients.
The PurePiggy story
A small-pet idea with a big reason behind it.
PurePiggy started with one observation: too many products marketed to guinea pigs are not designed around what guinea pigs actually need.
Healthy choices. Natural curiosity. Happier herds.
THEORIGINALIDEA
From the first project notes
“I wanted a website where families could find fun, safe, and healthy items for their piggies.”
The first PurePiggy site was created with GoDaddy for an Invention Convention project. The research began with everyday problems: colorful food with added sugar, chew toys made with mystery glue, metal hay racks that can trap heads, and cages that leave almost no room to run.
The solution was a care guide, a shortlist of better products, and a welcoming place where new piggy families could learn without feeling overwhelmed.
What stays the same
The new site keeps the original heart.
PurePiggy can grow into a useful resource without losing the young, curious voice that started it.
Explain the why
A recommendation is only useful when a family understands what problem it solves.
Talk to young carers
Use honest language that kids can understand and grown-ups can trust.
Follow the piggy
Choose products around natural needs: forage, hide, chew, roam, rest, and socialize.
Still on the dream board
Products, stories, and a piggy-focused podcast.
The original project imagined making custom cage liners and launching a guinea pig podcast. This rebuild creates the foundation: a strong editorial voice, a transparent recommendation system, and an affiliate-ready catalog that can support more original PurePiggy work over time.